Thank you for taking the time to visit Schu's Hospitality Group. We've put together a highly qualified group of strategic partners to bring the time tested Schuler brand of hospitality to life in restaurants, hotels, retail, and other customer intensive service business sectors across North America. We call what we do the Hospitality AdvantEdge™. Here is a quick overview…

- Schuler's Restaurant of historic Marshall Michigan in 2009 is proudly celebrating their 100th year creating special dining experiences for their guests.

- Schuler's is just one of a select few currently operating same family owned restaurants in the United States that have reached the 100 year milestone.

- Beyond fine dining, the real "secret" of Schuler longevity is founded in their incomparable legacy of warm genuine hospitality. The Schuler Restaurant in Marshall Michigan annual guest counts have topped 450,000.

- Schu's Hospitality Consultancy Group has been started by 4th generation family member Larry Schuler President of Schulers. Larry has also founded Schu's Grill and Bar in 1990 which is in it's 19th year serving guests in St Joseph Michigan.

Our vision is to be North America's premier restaurant group and consultancy that is uniquely dedicated to setting new standards in guest hospitality. We build deep meaningful relationships that create guest loyalty and advocacy.

We are singularly focused on doing what we know best...creating, developing, and managing the Schuler proven brand of Hospitality AdvantEdge™ which:

1. Delivers deep guest loyalty and creates guest referral advocacy growing customer counts.
    
2. Resets more efficiently organizational resources inside on the valued guest.
    
3. Improves the effectiveness of all funded marketing outreach by dramatically improving guest experience.
    
4. Ignites the emerging free power of social media as guest advocates share with friends their great dining moments.
    
5. Reduces turnover and develops more valuable, better trained, and motivated team members.
    
6. Becomes an intellectual asset increasing business value while improving long term business viability.

- Culture        - Work Design        - Menu Planning        - Environmental Design
       - Organizational Fitness        - Team Job Satisfaction

I Hospitality AdvantEdge Consulting...developing the experience

We offer 1 day seminars, 3 day workshops and 30 day transformations in addition we can tailor our consulting engagements to meet client specific needs

II Hospitality AdvantEdge Contractual Management...managing the experience

Ready management team members who are not only are results oriented leader operators but are completely trained and ready to make Hospitality AdvantEdge™ happen in your organization

III Hospitality AdvantEdge Concept Development...creating the total experience

The best way to unleash the power of Hospitality AdvantEdge™ is through total restaurant concept design. We infuse the principles of Hospitality AdvantEdge™ into all aspects of concept and work design.

Here are some questions to consider…

- Are your restaurant fundamentals in order but you are looking to improve guest count?

- Are you tired of trying to renting your customer counts through promotional offers?

- Are you weary of the guest churnover game?

- Are you looking to secure the future success of your restaurant group?

- Are you thinking their might be a more efficient commercial approach to drive real durable revenue growth?

- Are you wondering how to really harness the free power of the emerging social media phenomenon?

- Are you trying to figure out how to focus and recharge your team members?

If the Hospitality AdvantEdge™ approach captures your interest...please reach out and give us a call. We look forward to sharing our secret ingredient of success with you!

Larry Schuler

President

Schu's Hospitality Group

Office: 1-269-983-7525

Cell: 1-269-208-4473

Email: lschuler@schushospitality.com

Bob Howard

Principle Partner

BoLa Marketing

Mobile Office: 513-519-2711

Email: bhoward@bolamarketing.com

Larry Schuler

A fourth generation member of the Schuler Restaurant family, Larry has an official 25 years in the restaurant business though he has been "working" in the famous 100 year old Schuler Restaurant in Marshall Michigan since childhood. Larry is President of Schulers Restaurant and Schu's Hospitality Group. Larry is also the owner of the very popular Schu's Grill and Bar in St. Joseph Michigan now celebrating their 19th year. Encouraged by his grandfather, Win Schuler, and father, Hans, Larry pursued a broad, well-rounded work experience in the field of hospitality management before returning to the family business. In 1982, Larry joined the Robert Mondavi Winery in Napa, California where he learned all aspects of wine making. Larry was then employed as part of the start-up team for the-then new Dallas Westin Hotel Galleria as restaurant manager in three theme restaurants, and then as Assistant Food and Beverage Manager for this 440-room luxury hotel. Larry is a former Chairman of the Michigan Restaurant Association and Chairperson of Pacesetter United Way. He is a winner of "Michigan's Make a Difference" Citizen Award. Larry is also actively involved in the Berrien Community Foundation and American Cancer Society.

Bob Howard

With 26 years of Marketing and New Business Development experience, Bob has held executive leadership positions with Kraft, Tyson, Kellogg's, Perfetti Van Melle, Chiquita, and Luxottica Retail. The world of Consumer Products and Retailing are some of the most competitive categories in business today teaching and demanding the best marketing disciplines. Bob has created over 5 billion dollars in new food business and developed many innovative brand expanding marketing programs. In 2008 Bob founded Bola Marketing dedicated to helping companies build deep valuable customer relationships that create customer advocacy and competitive advantage. Bob's unique and innovative area of expertise is strategic customer experience design. Bob is also very proud of his 6 years spent during college and graduate school in the hospitality industry with multiple position assignments with Shanty Creek Resorts, Bellaire Michigan and Street Scene, in Columbus, Ohio.